Two amazing tracks. One was a super-duper amazing hit all over the nation around 11 months back from now. (yeah, 11 months. Time flies so fast, doesn't it?) The other one, a worldwide rage. What's so freakishly awe-inspiring about these two songs that makes them so popular?
First, they were both sung by never-before-heard singers. No one really knew who Dhanush or PSY was before these. So, it gave a brand-new 'feel' to them... something new which people wanted to try out. Second, they were all freely available on Youtube - created just for the purpose of entertaining people, and hell yeah, they served their purpose!
But then, there's also a huge difference between the two. One was a highly relatable song - dedicated to the so-called 'soup boys' - the public could instantly connect to it. The lyrics were in simple English - a language which nearly everyone who has access to Internet in this country can understand - and the Tamilianized flavour gave a hilarious touch to it. In short, the theme of the song - a guy's lament over his girlfriend choosing someone else over him - struck a chord among almost every youngster in the nation.
However, Gangnam Style is different. The lyrics are 99% Korean - most of us don't understand head or tail of it. Here, it's the simplistic dance sequence that gave the video its real popularity - there are no complex moves in it, just simple shakes that anyone can copy. And the floor-tapping music throughout the video too is really catchy. Once again, it's simplicity at work here - there's nothing too complex or heavy about the music.
So, what's the thumb word here? Simplicity. Trying to be too complicated or high-flying would be satisfying to oneself - but if you want to connect to the crowd, be popular and successful, just do whatever random stuff comes in your head. Steve Jobs rightly said, "Simplicity is the ultimate form of sophistication."
First, they were both sung by never-before-heard singers. No one really knew who Dhanush or PSY was before these. So, it gave a brand-new 'feel' to them... something new which people wanted to try out. Second, they were all freely available on Youtube - created just for the purpose of entertaining people, and hell yeah, they served their purpose!
But then, there's also a huge difference between the two. One was a highly relatable song - dedicated to the so-called 'soup boys' - the public could instantly connect to it. The lyrics were in simple English - a language which nearly everyone who has access to Internet in this country can understand - and the Tamilianized flavour gave a hilarious touch to it. In short, the theme of the song - a guy's lament over his girlfriend choosing someone else over him - struck a chord among almost every youngster in the nation.
However, Gangnam Style is different. The lyrics are 99% Korean - most of us don't understand head or tail of it. Here, it's the simplistic dance sequence that gave the video its real popularity - there are no complex moves in it, just simple shakes that anyone can copy. And the floor-tapping music throughout the video too is really catchy. Once again, it's simplicity at work here - there's nothing too complex or heavy about the music.
So, what's the thumb word here? Simplicity. Trying to be too complicated or high-flying would be satisfying to oneself - but if you want to connect to the crowd, be popular and successful, just do whatever random stuff comes in your head. Steve Jobs rightly said, "Simplicity is the ultimate form of sophistication."
Cool post. What you say about the Gangnam style is true, you hardly understand it, but the moves are so catchy that you can't help but try and imitate!
ReplyDeleteThanks :) Haha true..
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